Website Traffic Creation Strategies
Website promotion and marketing tips:
Ways to promote and market your website
When we build your website it will be with search engines in mind, by that we mean your website will be optimized so that search engines such as google, yahoo and msn are 'attracted' to your website thanks to content on the website, the page names used and the meta-tags or 'keywords' used.
Our primary goal for your website is to have high 'organic' traffic, where prospects find your website without it costing you a cent. This can help either reduce or eliminate money normally spent on advertising.
Here are several ways to generate free organic traffic to your website:
Blogging - a blog is like an online 'diary', that is, a page on your site that you use to either update or educate your customers about the products or services you offer. It can be used to draw attention to new products or services, special promotions, product launches, answers to common customer questions, information to help your customers maximise the use of a product or service, help solve common issues experienced by your customers etc. Search engines like blogs as they have fresh content updated regularly, and hopefully keyworded correctly to allow search engines to find the information people are searching for.
Social Networking - social networking websites such as facebook, myspace and twitter offer the latest way to create free traffic, provided you add value to your fans or subscribers.
Groups - creating an online 'group' is like having you own membership club where your subscribers join your group to get regular updates on the subject that they're interested in, and where you have expertise. For example, if you have a fishing and tackle shop, you could create an online group focusing in on the niche of deep sea fishing and create a loyal band on followers to promote your products or services to. You could create several groups for each different niche you'd like to tap into.
Article Marketing - article marketing is an excellent way to build quality website traffic but it won't happen overnight. By submitting articles to article directories such as ezinearticles.com you can have a steady stream of prospects visiting your website. The more articles you have the more traffic you recieve.
High Traffic Websites (YouTube, Digg, Stumbleupon) - go where the traffic is! Get creative and put together a video and upload it to YouTube, the most popular free video site. With hundreds of thousands of people watching videos on YouTube everyday you're sure to get some traffic. But to get views you'll need to either be very funny or very silly, keep trying till one of your videos goes viral and sit back and enjoy the temporary fame!
Digg and Stumbleupon are websites that allow you to recommend websites to others, a kind of mini 'review', just another way to generate free traffic to your website.
Free Directories - directories can create a steady stream of visitors to your website. Website directories such as gumtree.com.au and hotfrog.com.au are a great place to start. While there are literally thousands of directories on the internet not all will have high traffic so it's best to pick a few of the better ones and focus on those.
Fresh Content with RSS Feeds - search engines love 'fresh' content and will love sending visitors to your website if you have update relevant content. This can be in the form of a blog, articles or RSS feeds. RSS feeds deliver content (specified by you) direct to your website automatically. They're a great way to keep your website fresh in order to keep visitors returning.
Here are several paid-traffic strategies to get visitors to your website:
Pay Per Click Advertising - Did you know you can advertise on top search engines such as google and yahoo and not pay for your ad unless someone clicks on it? As the name suggests, pay per click advertising is a very cost effective way to advertise. You can target your ad so that it only shows up when people search for specific 'keywords' relating to your product or servce.
For example, if you were selling soccer apparel, you could target your ad so that it only appears to the people that search for 'soccer shoes', 'soccer t-shirt', 'david beckham jersey' etc. You can also set a daily budget maximum so that your ad costs stay within an amount you are comfortable with paying.
Auction Websites - To expand your reach beyond your physical business location you can easily sell your products on auction websites such as eBay and the Aussie site Oztion.com.au. These sites have thousands of buyers searching for all sorts of products everyday of the year.
Yellow Pages Online - While the Yellow Pages print version is prohibitively expensive, the online version, Yellow Pages Online offers listings for a small fee. Leverage the power of the brand that is Yellow Pages and get more traffic to your website.
YourWebsiteDesigner.com.au can implement and manage any of the above traffic creation strategies. A personalised Website Marketing Plan will be created when you work with us to create your website.
Would you like to...
...Have a website that promotes your existing business?
...Revamp or modernise your existing website?
...Add a shopping cart facility to your website to sell your products online?
...Create a new business online where your website is used as the primary means of generating business and interacting with your customers?
...Have a self-promotion website (eg. www.yourname.com) where you promote your expertise and offer your services eg. Keynote speaking, consulting etc?
Then take a step towards making this happen by contacting us today...
Website Examples...
Afra Label - a women's fashion label utilising a unique High Grade Rayon Viscose Spandex material.AfraLabel.com.au
CatharticGallery.com - an online art gallery with a shopping cart facility built in to automate the sale of art online CatharticGallery.com
NoosaKidsMarket.com.au - an online resource for stall holders and market visitors complete with market stall booking facility. NoosaKidsMarket.com.au
How will your new website change your business life...?
...Imagine your website as your # 1 Salesperson, working tirelessly to bring in new customers
...Picture your new 'face' of business, reinforcing your expertise and your brand
...Allow yourself more free time by utilizing the power of automation that your new website gives you
...Realise that you can own a website that pays for itself many times over by implementing some key strategies, and separate yourself from your competitors
Take action now and have your new website working for you... contact us today...